RockRoot

Kristal Cook is a solutions sales executive and the founder of RockRoot, where she helps office technology dealerships grow profitable software revenue with confidence. Through RockRoot, Cook serves as a virtual solutions director, providing leadership alignment and onboarding, solutions portfolio evaluation, vendor coordination, sales enablement and presales support. Her work includes assistance with demos, trials and POCs, installation supervision, customer training, and the creation of customized sell sheets and sales resources. With a dealer-first approach, Cook aligns software strategy to each dealership's KPIs, goals and priorities.