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December 28, 2021 BTA Hotline

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Dec. 28, 2021
Issue No. 780

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Join us for the Jan. 6 Building My Business webinar:

What's Happenin' in the Imaging Industry
4 p.m. Eastern, Thursday, Jan. 6
 Presented by Andy Slawetsky,
Industry Analysts Inc.

Click here to register. 


Accelerate as a Total Technology Solution Provider

Modern consumers expect to purchase products and solutions via a monthly payment. As you expand beyond imaging-focused offerings into IT solutions, you have an opportunity to resonate with these buyers and differentiate. We've been financing IT, telephony, smart office, software and other emerging technologies for more than a decade, and can help you position a monthly payment as you layer in these offerings.

Want tips on selling IT using financing? Our Tech Sales Hub helps sales experts overcome objections, understand the benefits of using financing, and make marketing and selling technology on a monthly payment simple. Gain access to the Tech Sales Hub and other resources here:

For more information on BTA Hotline sponsorship, contact Valerie Briseno at (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Close the Loop & O F Packaging Merge to Form Close the Loop Group
O F Packaging and Close the Loop have merged to form Close the Loop Group.

Balboa Capital Survey: 82% of Small Business Owners to Use Section 179 Deduction
The results of a nationwide survey conducted by Balboa Capital reveal that 82% of small-business owners (SBOs) plan to use Section 179 of the Internal Revenue Code to deduct the cost of qualifying equipment purchased or financed in 2021.

MPS Monitor Named Device Management Solution of the Year at PrintIT Awards
MPS Monitor has announced it was named the Device Management Solution of the Year award winner at the PrintIT Awards 2021 held Dec. 6, 2021, in London, England.

Ricoh USA Named a Finalist in 2021-22 Cloud Awards
Ricoh USA Inc. has been named a finalist in the international cloud computing awards program, The Cloud Awards.

DLL to be Exclusive Inventory Financing Partner for Partnerfi
DLL has announced it will serve as the exclusive inventory financing partner for Partnerfi, a peer-to-peer partner engagement community launched by D&H Distributing.

OPEX Enforces Its Intellectual Property by Filing Complaints for Patent Infringement
OPEX Corp. has announced it has filed complaints for patent infringement in the United States International Trade Commission (ITC) and the United States District Court for the Eastern District of Pennsylvania against HC Robotics (aka Huicang Information Technology Co. Ltd. [HC Robotics]) of Hangzhou City, China, and Invata LLC (dba Invata Intralogistics) of Conshohocken, Pennsylvania, based on their making, using, offering for sale, selling and/or importing infringing automated put walls and automated storage and retrieval systems, associated vehicles, associated control software and their component parts.

Click here for all recent BTA Hotline articles.

BTA Dealer Members:
 If you have news to share, email Elizabeth Marvel to have it published in the BTA Hotline.

Building My Business Webinar: "What's Happenin' in the Imaging Industry?"
What's happenin' in the office technology industry? In this webinar, Industry Analysts' Andy Slawetsky will review 2021 and look ahead to 2022. Topics covered will include OEM news, industry trends, supply chain updates and more. For more information or to register, click here.
Building My Business Webinar: "Hiring & Retaining Salespeople in a Tough Hiring Market"
Right now might be the toughest hiring market in decades; finding and retaining good salespeople is an issue that many companies face. In this webinar, Troy Harrison of Troy Harrison & Associates will show you how to find the right sales reps for your company, engage them and keep them on board once you have them. For more information or to register, click here.
ProFinance 3.0 - Fayetteville, North Carolina
Over the last 20 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 3.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register, click here.
Spring Break - Orlando, Florida
Planned and hosted by the BTA Southeast dealer volunteer leadership team, the Spring Break is open to office technology dealers from across the country. The event will feature: a keynote address on the power of customer service excellence; six additional educational sessions by industry leaders; time to network with peers and exhibiting sponsors during breaks; a welcoming reception; and a ticket to a Disney theme park. BTA member dealers receive 2-for-1 registration. For more information or to register, click here.
BTA Service Academy
This two-semester program, led by Ken Edmonds of 22nd Century Management, is designed to help experienced service managers, new service managers and supervisors to become better leaders for their teams. This online training will help them better serve their companies and prepare them to accept greater responsibility. Attendees will develop the skills they need to optimize their teams and deliver consistent improvement in both customer satisfaction and profitability. For more information or to register, click here.
Ongoing30-Day LinkedIn Bootcamp
Learn why and how you can unleash your sales potential on the number-one B2B social media channel — LinkedIn. If you are an office technology dealer, MSP or an office products business leader, this bootcamp is for you. Tuition includes the following: LinkedIn Bootcamp kickoff webinar by Rick Lambert of selltowin; five coaching videos (15 minutes each); five sales playbooks; 12 pro-tip videos (one minute each); a LinkedIn profile template; quizzes and progress tracking; and a certificate of completion. For more information or to register, click here.
OngoingBTA Service Troubleshooting Training
Taught by veteran service manager Ken Edmonds, this self-paced, video-based course covers all aspects of troubleshooting, starting with what troubleshooting is and the processes that are involved. The course consists of six video modules, two assessments, quizzes, written material and checklists for use in the field, and the cost provides one year of access to the modules. For more information or to register, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Event Calendar.

The December issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Note to Office Technology Readers: Due to a printing error, some copies of the December issue of Office Technology magazine are missing some pages while other pages are included twice. If you received one of these misprinted copies and would like a corrected copy mailed to you, email Brent Hoskins at

Click here for the Office Technology archives.

ZoomInfo B2B Contact Data

ZoomInfo helps companies achieve their most important objective: profitable growth. Backed by the world’s most comprehensive B2B database, the ZoomInfo platform puts sales and marketing professionals in a position to identify, connect and engage with qualified prospects. Join the 15,000-plus businesses whose sales and marketing teams rely on ZoomInfo’s B2B database to identify, connect and close customers. Direct dial phone numbers? ZoomInfo has you covered. Email addresses? ZoomInfo has those, too — and so much more. On top of the most accurate B2B contact data in the marketplace, ZoomInfo profiles provide details about job responsibilities, professional certifications and accolades, work experience, education, web mentions and social media profile links. BTA members receive a 10% discount. 

 For more information, contact Ricky Kalmbach, senior partner account manager, at (360) 783-6819 or email and reference that you are a BTA member.

For more information on other BTA member benefits, click here.

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BTA Membership
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