Gateway to Success 2024 Main Stage Session 4

Dealer Panel: Leveraging AI for Enhanced Business Efficiency & Growth

Sept. 25, 8:15 to 9:30 a.m.

Mark Spears, founder & president, Amplified Solutions

You've heard what AI is and that it is a game changer, but how can you use AI in your dealership? This session will address the transformative impact that AI is having in three dealerships. Dealer panelists will share how their dealerships are integrating AI to enhance operational efficiency, improve customer service and drive sales growth. They will also share practical advice, innovative strategies and real-world experiences to help you leverage AI effectively in your own operations. Don't miss this opportunity to gain valuable insights and stay ahead in the rapidly evolving technology landscape.

After attending Texas Tech University, Spears began his career at Minolta Business Systems in Dallas, Texas, and spent the next 25 years in the office technology industry. He is currently the president of Amplified Solutions, where he works daily to promote the industry through partnerships and education. Spears has lived in Dallas for more than 30 years and currently lives with his wife, Lindy, in the downtown area. He has two adult daughters and enjoys cooking for his family, traveling and playing golf.

Panelists:

Keven Ellison is vice president of marketing at AIS. He is a seasoned marketing strategist with more than 30 years of experience across various industries including technology, financial services, communications, biotech and lead generation. At AIS, Ellison plays a pivotal role in refining the brand's strategy and enhancing customer engagement, driving the company to become a leader in office technology. Recognized for his leadership prowess, Ellison was honored with the 2019 Geary Award for Executive of the Year and the ENX Difference Maker award, and he led his team to win the 2019 Inbound Award from iMPACT. Beyond Ellison's professional achievements, he actively participates in the community, holding board positions at Ad Fontes Media and USA Diving. A fervent enthusiast of AI, Ellison dedicates his personal time to exploring the intricacies of ethical hacking and advancing personalized technology solutions. His insights into AI's role in transforming marketing landscapes make Ellison an invaluable contributor to discussions on the future of technology and business strategy.

Bob Doucette is president of Smart Technologies of Florida, Daytona Beach, Florida.





Rich Brandenburg is senior vice president of sales at Donnellon McCarthy Enterprises, Cincinnati, Ohio.