December 2025 Office Technology
Table of Contents
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Feature Articles
2026 Industry Forecast
Manufacturers look to the year ahead
Compiled by Brent Hoskins, Office Technology Magazine
Your Strategy is Boring
Ten steps to improve B2B content marketing
by Jenna Miller, Emerald Strategic Marketing
Success Through Strategy
A look at one dealership's EOS journey
by Ray & Cindy Derstine, Altek Business Systems
Dealers Helping Dealers
Tariff Costs & IT Project Comp
Dealers answer two questions from fellow dealers
Compiled by Elizabeth Marvel, Office Technology Magazine
Legal Perspective
A Signal Year in Business Law
2025's legal currents for office technology dealers
by Greg Goldberg, BTA General Counsel
Principal Issues
Perspective on Perception
A master class from a 5-year-old
by Jeannette Doucette, Smart Technologies of Florida
The Ricoh Advantage
OEM hosts Dealer Partner Summit Oct. 27-29
by Brent Hoskins, Office Technology Magazine
Executive Director's Page
Register for New BTA Marketing Workshop
by Brent Hoskins, Office Technology
President's Message
Celebrating 40 Years of Excellence & Giving
by Debra Dennis, 2025-26 BTA President