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ProFinance 3.0
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Upcoming Workshop Dates and Locations: Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition: $1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the Oct. 16-17 workshop.

Over the last 17 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 3.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 3.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend
Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information

The Oct. 16-17 workshop will be held at:
Advanced Office
14370 Myford Road, Ste. 100
Irvine, CA 92606
Phone: (714) 547-9500
Nearby hotels:
Hotel Irvine
17900 Jamboree Road
Irvine, CA 92614
Phone: (877) 614-2137

Wyndham Irvine Orange County Airport
17941 Von Karman Ave.
Irvine, CA 9261
Phone: (949) 345-1856

Hyatt House Irvine/John Wayne Airport
2320 Main St.
Irvine, CA 92614
Phone: (949) 936-4280

Course Instructors

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.


"The ProFinance workshop covered high-level strategies and that will have a positive impact on all aspects of the business. In one-and-a-half days, they [John and Todd] provided information that would take most others five days. It was extremely focused and valuable."
— Chris Dolney, James Imaging Systems Inc., Brookfield, Wisconsin

"I would first like to say that both of your knowledge and experience far exceed most seminars I have seen. Both of you know the business extremely well and I don't feel like one minute of my time was wasted. Thank you both and best of luck to you in your future endeavors."
— Tom White, Ethos Technologies/Blue Ridge Copier, Salem, Virginia

"The presentation was well thought out and presented. The class size was perfect."
— David Carson, Century Business Technologies, Topeka, Kansas

"Thank you for your years of experience and sharing with us. This class has been very insightful."
— Cathy Chambers, Imagine Technology Group LLC, Chandler, Arizona

"Excellent refresh and reminder of things to check and implement."
— Jessica Winter, Copynet Office Systems Inc., Plano, Texas

"The class was very informative. It helps greatly to see how other successful dealers are utilizing their staffs to grow and improve."
— Moody Hamdan, A D Solutions Inc., Orlando, Florida

"Great course. I'm so happy that my owner suggested I attend. We've been using a consultant for financials and I'm excited to see how your model compares. I like that yours delves down further by department. I believe this will be a great tool for us! Thank you so much. This workshop was informative and inspiring."
— Kimberly Bayes, Digital Office Systems Inc., Wichita, Kansas

"I found using the model as a tool to understand areas that the company is not functioning correctly to be extremely helpful. The model in general shed some light on some areas that we may be overlooking. The leadership segment will definitely be useful. As I am personally new to management, I picked up tips that I can use to set the right tone with my coworkers."
— Miranda Toll, Digital Office Systems Inc., Wichita, Kansas

"The most important, or one of the greatest bits of information, was the 'why' behind the model. Without that, I could not share the essential belief system and get everyone behind it. John and Todd, thank you for sharing your thoughts and for the incredible delivery of your message."
— John Parisi, Document Systems Inc., Carlsbad, California

"The most helpful information was on sales management, the insight into running a successful business, MPS strategy and a realistic approach to MPS. I enjoyed the additional coaching on running a successful sales team. Thanks."
— Stuart Fratkin, Copier Headquarters Inc., Woodland Hills, California

For more ProFinance testimonials, click here.
To see photos of ProFinance in session, click here.

Click here to register for the Oct. 16-17 workshop.

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