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ProFinance 3.0
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Upcoming Workshop Dates and Locations: Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition: $1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the June 19-20 workshop.

Click here to register for the Oct. 16-17 workshop.

Over the last 17 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 3.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 3.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend
Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information

The June 19-20 workshop will be held at:
Modern Office Methods
4747 Lake Forest Drive
Cincinnati, OH 45242
Phone: (800) 345-3888
Nearby hotels:
Embassy Suites by Hilton Cincinnati Northeast Blue Ash
4554 Lake Forest Drive
Blue Ash, OH 45242
Phone: (513) 733-8900

Courtyard Cincinnati Blue Ash
4625 Lake Forest Drive
Blue Ash, OH 45242
Phone: (513) 733-4334

Hilton Garden Inn Cincinnati Blue Ash
5300 Cornell Road
Blue Ash, OH 45242
Phone: (513) 469-6900

DoubleTree Suites by Hilton Hotel Cincinnati - Blue Ash
6300 E. Kemper Road
Sharonville, OH 45241
Phone: (513) 489-3636

Wingate by Wyndham Cincinnati/Blue Ash
4320 Glendale Milford Road
Cincinnati, OH 45242
Phone: (513) 733-1142
Course Instructors

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.


"Great course. I'm so happy that my owner suggested I attend. We've been using a consultant for financials and I'm excited to see how your model compares. I like that yours delves down further by department. I believe this will be a great tool for us! Thank you so much. This workshop was informative and inspiring."
— Kimberly Bayes, Digital Office Systems Inc., Wichita, Kansas

"I found using the model as a tool to understand areas that the company is not functioning correctly to be extremely helpful. The model in general shed some light on some areas that we may be overlooking. The leadership segment will definitely be useful. As I am personally new to management, I picked up tips that I can use to set the right tone with my coworkers."
— Miranda Toll, Digital Office Systems Inc., Wichita, Kansas

"The most important, or one of the greatest bits of information, was the 'why' behind the model. Without that, I could not share the essential belief system and get everyone behind it. John and Todd, thank you for sharing your thoughts and for the incredible delivery of your message."
— John Parisi, Document Systems Inc., Carlsbad, California

"The most helpful information was on sales management, the insight into running a successful business, MPS strategy and a realistic approach to MPS. I enjoyed the additional coaching on running a successful sales team. Thanks."
— Stuart Fratkin, Copier Headquarters Inc., Woodland Hills, California

"Todd and John have an exceptional seminar and resources. We are excited to bring their knowledge and resources back to Copier Headquarters."
— Thomas Chacko, Copier Headquarters Inc., Woodland Hills, California

"Thank you for a great two days. It was all worth coming again."
— Lisa Chacon, Excel Office Services Inc., Culver City, California

"I wanted to thank you for who you are, what you do and how you do it. You sincerely are our lighthouse keeping us off the rocks. As we transform from a manufacturer's rep into a real business, your model has given us a road map to a destination that is desirable to go. If it was not for your finance model, we would be lost and would not know how to manage the business. Thank you so much for all you have done for us."
— Brett Butler, Excel Office Services Inc., Culver City, California

"I most enjoyed learning how the model works and why. It will be a helpful tool in future business planning and problem solving."
— Bryant Hays, Advanced Systems Inc., Cedar Falls, Iowa

"This workshop is a great investment in a wealth of knowledge and inspiration."
— Viola Pitts, Preferred Business Systems, Tulsa, Oklahoma

"I enjoyed learning about the model and bucketing. I have a better understanding of why we have made some changes and I feel like there is even more that I can do to help. I enjoyed hearing the instructors teach about the importance of the 'why.' We have incorporated a 'why' statement and it is good to hear that it is 'real.' I believe that our management believes the 'why,' and hearing it from someone outside of our company endorses it even more."
— Marsha Ackerman, Loffler Companies, Bloomington, Minnesota

For more ProFinance testimonials, click here.
To see photos of ProFinance in session, click here.

Click here to register for the June 19-20 workshop.

Click here to register for the Oct. 16-17 workshop.

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