Skip to content

BTA Member Dealers Receive
2-for-1 Registration!

Capture the Magic Register Button

The Capture the Magic event, hosted by BTA West and open to office technology dealers from across the country, will feature:

Opening Night Reception

Advanced Office

BTA member Advanced Office will host dealers from 6 to 8 p.m. on Monday, June 17, at its headquarters in Irvine, California. The evening will provide dealers a unique opportunity to tour Advanced.

Bob Goldberg Appreciation Reception

Bob  Goldberg

On June 30, 2024, Bob Goldberg will retire from his service as general counsel for the Business Technology Association (BTA). This special reception on the evening of Tuesday, June 18, will allow dealers and vendors to pay tribute to Bob and thank him for his many years of loyal service to the office technology industry.

Keynote Address

Main Stage Sessions

Gary Lavin
Greg Goldberg

An Industry in Transition

Bob Goldberg, outgoing general counsel, and Greg Goldberg, incoming general counsel, Business Technology Association

Robert Palmer

Evaluating Hardcopy OEM Partner Programs
Robert Palmer, research vice president of imaging, printing and document solutions, IDC

Breakout Sessions

Shawn Peterson
Katie Landaal

Optimizing Your Sales Machine (June 19)

Shawn Peterson, CEO, Quantum Business Solutions, and Katie Landaal, senior vice president for global alliances and ecosystem, ZoomInfo


Ken Staubitz
Dean Swenson

Dean Swenson

The Swenson Group

Richard Van Dyke

Richard Van Dyke

Advanced Office

Exhibiting Sponsors

Click a logo to visit the sponsor's website.

Keynote Sponsor

Zultys logo

Lunch Sponsor

Xerox logo

Bob Goldberg Appreciation Reception Sponsors