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Welcome to the Business Technology Association! Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
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Large Format Have you largely ignored large format? That is, have you paid little or no attention to the use of or demand for imaging devices in environments where large- (or wide-) format prints or copies are either a daily necessity or frequently needed? Among your customers and prospects, the demand for large format may be more sizable than you think. InfoTrends estimates that the North American large-format technical and graphics print market is expected to exceed 80,000 units in 2015. Perhaps it is time to take another look.
Are You Ready? As you step back and celebrate 2014, I hope you are looking back at a year that was filled with met expectations, company growth and a strategic direction to ensure that you maintain that upward trend. If your company is like most, you have seen change and adjusted accordingly. Some, however, continue to do what they have always done. I caution you: In these times of rapid change, that line of thinking can have adverse effects on your organization and everyone in it.