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BTA MPS Survival Guide Workshop

Upcoming Workshop Date and Location: To be announced

Member Tuition: $599*
(Additional attendee from the same dealership: $420.
Coupons do not apply to additional attendee registrations.)

Non-member Tuition: $1,029 (Includes a one-year BTA dealer membership.)

Instructor: Doug Johnson, senior vice president, Supplies Network

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Managed print services (MPS) is the new business model for the office technology industry. Some dealers are offering some form of MPS to their customers today. Some are evaluating their options to enter into this space. Others are still watching with a careful eye, not yet ready to commit.

What does it take to survive — even thrive — in the transition to a profitable MPS model for your business? What are your solution options for an MPS model? Which one fits best based on your company's capabilities and assets? How do you build a solid business plan for MPS that will result in a growing, profitable business for you well into the future? How do you compensate your sales organization for your MPS solution offering?

Join us for a one-day interactive, hands-on workshop where your questions will be answered and more. This workshop will cover the various program options available in the market today, explore the resource and skill requirements for each, and highlight the financial impacts of an MPS business model on your current business.

Whether you are just entering the MPS space or want to improve your existing MPS business model, this workshop is for you. You will leave the workshop with a personalized business plan outline that will include stratification of your existing customer base for MPS, a tailored sales compensation plan for the sales team, and a clear understanding of the assets and competencies you will need to be successful. This workshop and its interactive exercises are based on years of proven success in the MPS space and have helped many other dealers to sell and manage best-in-class MPS programs in the United States and Europe.

This course is objective, focused on the instructor's expertise, and does not include content that is intended to promote specific, related Supplies Network products or services.

Audience: Owners, principals, executive-level management

  • 8 a.m. to 5 p.m.
Lunch and refreshment breaks are included.

Hotel Information:

To be announced

Course Instructor:

With more than 30 years of industry experience, Doug Johnson was with Hewlett-Packard (HP) for 20 years, serving as senior vice president of worldwide marketing for HP's Imaging and Printing Group (IPG), and as vice president and general manager for HP's Supplies Imaging Division. He later joined Print Inc. as a startup in 2001, pioneering many MPS operational practices. Johnson served as senior vice president and COO of Print Inc., and president of its subsidiary, PrintValue Solutions Inc. In 2006, Print Inc. was sold to Pitney Bowes. After leaving Print Inc., Johnson had a three-year engagement as an MPS consultant, founding RedSage Consulting and RedSage Partners. In 2010, he joined Supplies Network, where he currently serves as senior vice president.


"I am fairly new to the MPS world and pulled quite a bit from this workshop. It helped me realize what areas our company is doing well and which areas we need to focus on improving (analyzing
and re-allocation of equipment). I thoroughly enjoyed Doug's style and the content was great."
Jim Wontor
Liberty Business Systems
Fargo, N.D.

"This was a very informative course, especially for someone not fully exposed to MPS. The presenter
had a high level of experience, so he was
able to move through
the various stages of MPS planning and implementation effortlessly."
Roger Worme
Regional Business Systems
St. Michael, Barbados

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