Can't view HTML emails? Click here for an online version of the Hotline.

Feb. 21, 2017
Issue No. 539

Hotel Discount Deadline is Feb. 27 — Reserve Your Room Today!

BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!

The 2017 Spring Break event will feature:
• A special keynote address presented by a surprise guest speaker to be announced on-site
• Seven additional educational sessions led by industry leaders
• Time to network with peers and exhibiting sponsors, including a welcoming reception
• An afternoon/evening visit to the Disney theme park of your choice: Magic Kingdom, Epcot,
Hollywood Studios or Animal Kingdom

For more information, click here.

Crawford Thomas Recruiting, a nationwide sales recruitment firm that specializes in the recruitment of business technology sales, MPS, management and support staff, is proud to offer discounted recruitment/staffing services to all BTA members.

As one of the only large recruiting firms that really understand the office automation industry, it's no wonder that OEMs and dealers coast-to-coast depend on Crawford Thomas' 50-plus in-house recruiters to deliver top talent.

Crawford Thomas Recruiting makes Fortune 1000 recruitment services available to all sales organizations, regardless of their size.

Sales, technicians, IT, MPS, MNS, management/operations and admin, please email or call (888) 649-6616.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

Hilyard's Business Solutions & Collins Business Systems Announce Merger
BTA member Hilyard's Business Solutions, a family-owned business in Wilmington, Delaware, recently announced it would be merging with Collins Business Systems Inc., effective Feb. 14, 2017.

Learning Outsource Group Launches New Advanced Sales Training Program
Learning Outsource Group (LOG) has announced the official release of Cooperation Selling, the company's new advanced consultative sales education program.

Plustek Releases First Standalone SharePoint Scanner
Plustek Technology Inc. has announced the first ever SharePoint-specific document scanner, the Plustek eScan SharePoint.

Q2 Celebrates 10 Years
Q2 LLC has announced its 10th year as a growing supplier of compatible and original parts and supplies to the office technology industry.

Ricoh Unveils Two New Color Printers
Ricoh USA Inc. has unveiled two new color printers to help businesses adapt to the modern office's changing needs.

Objectif Lune Launches OL Connect
Objectif Lune has announced the launch of OL Connect 1.6.

New EFI Fiery DFE Powers Ricoh Production Printers
Electronics For Imaging (EFI) has launched a new EFI Fiery digital front end (DFE) that delivers the latest Fiery technology to increase performance and productivity on RICOH Pro 8200 Series black-and-white production printers.

PrintReleaf Certifies First Reforestation Project in the United States
PrintReleaf's Certified Global Reforestation Partner, Trees, Water & People (TWP), has activated the Pine Ridge Indian Reservation as PrintReleaf's first U.S.-based reforestation project.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Cloud Communications as an Adjacent Revenue Opportunity"
During this webinar, Jim DeBald of CoreDial and Chris Ryne of Growth Achievement Partners (GAP) will discuss the cloud communications business model and how it stacks up against other adjacent revenue streams. Topics to be covered include: The paradigm shift and move to a subscription-based economy; the top adjacent revenue opportunities and how they compare; why office technology dealers and managed service providers have made the transition sooner rather than later; and success stories of businesses like yours. For more information or to register online, click here.
Select Dealer Group Meeting - Newport Coast, California
8 BTA Sales Management Workshop - Dallas, Texas
The BTA Sales Management Workshop is a career development "must-have" for sales management at all levels, and provides the knowledge, skills, processes and tools to immediately increase effectiveness and achieve higher levels of success. Taught by well-known industry trainer and facilitator Kim Ward of Learning Outsource Group (LOG), the workshop focuses entirely on the "how-to" skills that will help attendees reach their full potential as great sales leaders and coaches, as well as best practices to build and sustain elite, high-performance sales teams. For more information or to register online, click here.
14 Building My Business Webinar: "Is Your Sales Rulebook Broken?"
In this webinar, Lindsay Kelley and John Pulley of Prospect Builder will discuss the new sales playbook for reaching today's buyers and why many of your reps are failing in their attempts to make a connection. The first step in getting to know someone is by being where they are. You need to understand where your prospects are today and how to reach them there. This webinar will allow you to discover how buyers are searching for answers, what questions they are asking that you do not know about and how you become their answer. For more information or to register online, click here.
22-23 ProFinance 2.0 - Orlando, Florida
Over the last 15 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. ProFinance attendees will receive free registration to BTA's March 24-25 Spring Break event. For more information or to register online, click here.
24-25 Spring Break - Hosted by BTA Southeast - Orlando, Florida
Planned and hosted by the dealer volunteer leadership team of BTA Southeast, the 2017 Spring Break event is open to dealers from across the country. The event will feature: a special keynote address presented by a surprise guest speaker to be announced on-site; seven additional educational sessions led by industry leaders; time to network with peers and 42 exhibiting sponsors, including a welcoming reception; and an afternoon/evening visit to the Disney theme park of your choice: Magic Kingdom, Epcot, Hollywood Studios or Animal Kingdom. Dealer attendees can also enter the BTA Events Sweepstakes on-site. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The February issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

Cayan Credit Card Processing
BTA has partnered with payment processing company Cayan. Cayan's free statement analysis provides a clear picture of what you are paying and what you can save. It evaluates whether your account is set up to maximize your bottom line; looks at your pricing structure to make sure you are not paying more than necessary; details the industry-required monthly fees and separates the bogus fees that go to your processor; and provides a detailed comparison that rolls all of your fees up and compares it to what Cayan can save you. BTA members receive a $100 dues credit when they sign up with Cayan.

Visit for more information.

For more information on other BTA member benefits, visit

2017 BTA Event Exhibiting Sponsorships
Sign-ups for 2017 BTA event exhibiting sponsorships have begun. Click here to learn more about reserving your tabletop exhibit space.

Join BTA on Facebook, LinkedIn, Google+, Twitter & YouTube
Click the buttons below to follow, become a fan or add BTA.

BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.